Advanced On-Page SEO: Main Tactics to Boost Your Google Rankings

Want to pull ahead of your competitors and show up where it matters?
These advanced strategies will help you win more clicks and drive more traffic.

Ready? Let’s dive in.

🎤 1. Optimize for Voice Search

Let’s be real:

Voice assistants like Siri and Google Assistant are changing how people search.

Why should you care?

Because voice search queries are more natural and often longer.

Example:

• Typed: digital marketing services Chennai

• Voice: Who offers affordable digital marketing services near me in Chennai?

See how the phrasing shifts?

Here’s how to prepare:

✅ Use question-style, conversational keywords like:

• Which company provides…

• How can I get…

• Where do I find…

✅ Add these questions to your H2 or H3 headings and FAQ sections.

Pro Tip:
Check Google’s “People Also Ask” or Answer Socrates (a free tool) to discover real questions people are asking.

🔑 2. Sprinkle in LSI Keywords to Build Trust

Here’s the deal:

Google wants to see that your page fully covers a topic.

That’s where LSI keywords—related words and phrases—come in.

What do they look like?

👉 Example:

If your main keyword is organic skincare, your LSI keywords could be:

• Natural ingredients

• Paraben-free

• Sensitive skin

• Eco-friendly packaging

• Cruelty-free

Using these phrases shows search engines your content is relevant and authoritative.

How can you find them?

✅ Ubersuggest (Free)

• Go to Ubersuggest.

• Enter your main keyword.

• Look under Related and Questions tabs.

✅ Keyword Planner

• Log into Google Ads.

• Open Tools & Settings > Keyword Planner > Discover New Keywords.

• Enter organic skincare (or your keyword).

• Grab the suggestions with good search volume and low competition.

Action Step:
Choose 5–8 LSI keywords and weave them naturally into your text, subheadings, and image alt tags.

📝 3. Benchmark Top-Ranking Content

✅ Here’s how:

Instead of paying for fancy tools, you can use:

✅ Ubersuggest (free version)
✅ Google Keyword Planner
✅ Manual Google Search

Semrush: Site Audit

Semrush’s audit is more detailed:
✅ Checks over 130 factors, including:

• HTTPS issues.

• Internal linking.

• Crawlability.

• Core Web Vitals.

• Duplicate content.
  ✅ Generates a prioritized to-do list.

🔗 Link Building Strategy to Skyrocket Your SEO

Today, you’ll learn step by step how to build strong links that boost your authority, improve your rankings, and drive more visitors to your website.

Let’s dive in.

🎯 What Is Link Building?

Put simply, link building means getting other websites to link back to your content—or creating smart internal links on your own site.

Every link acts like a vote of confidence in your content. The more quality votes you have, the more search engines trust you.

And trust me, Google loves a trustworthy site.

🛠️ Before You Build Links: Lay the Right Foundation

Before you start sending outreach emails or creating backlinks, you’ve got to prep your website.

Let’s cover two critical steps most people skip.

✅ 1. Topic Relevancy

If your website mainly covers home fitness, and you suddenly publish an article about luxury cars, Google won’t know how to categorize your site.

👉 Why does this hurt your rankings?

Search engines expect your content to be thematically consistent.

Example:

If you run a blog on plant-based nutrition, stay focused on related ideas:

✅ Meal plans
✅ Vegan supplements
✅ Cooking tutorials

When your content forms a tight cluster around one theme, search engines trust you more.

✅ 2. Interlink Your Content

Internal links are like roadmaps connecting your pages.

They help:

✅ Guide your visitors deeper into your site
✅ Pass link equity between articles
✅ Show Google how your content fits together

Example:

If you publish a piece on “Yoga for Beginners,” link to:

👉 “Best Yoga Mats Reviewed”
👉 “Breathing Techniques for Relaxation”

🎯 Quick Tip:

Think about how recipe sites do it—they constantly link between similar guides, which keeps visitors engaged longer.

🏆 The Power of Backlinks

Once your internal links are in place, it’s time to attract backlinks from other reputable websites.

Remember—you can’t create these links yourself.

They have to come from external sources.

Here’s a simple 4-phase blueprint to build strong backlinks without feeling overwhelmed.

🔍 1. Discover Relevant Sites

Start by locating websites and blogs that cover topics similar to yours.

✅ If you write about eco-friendly travel, look for:

👉 “green travel blogs”
👉 “sustainable tourism websites”

Compile a list of 10–20 potential sites where your content would fit naturally.

🎯 Tool Tip:

Use Moz Link Explorer (free tier) to see where competitors are getting backlinks.

🧠 2. Evaluate Their Content

Before you reach out, spend a few minutes analyzing each site:

✅ Does the content look professional and well-maintained?
✅ Do they attract steady organic traffic?
✅ Are there fewer outbound links on the page?

👉 Fewer outbound links mean your backlink carries more weight.

Example:

A blog with 8,000 monthly visits and just a couple of external references per article is ideal.

✉️ 3. Make Your Introduction

Now, let’s get personal.

You’ll need to craft a friendly email that highlights what’s in it for them.

Here’s an approach you can customize:

Subject: Quick Idea for Your [Topic] Article

Hi [First Name],

I really enjoyed your recent piece on [Topic]. The section on [Specific Insight] was especially helpful.

I noticed you touched on [Related Topic], and I thought my guide could add extra detail for your readers. Would you be open to checking it out?

Happy to share the link if you’re interested!

Cheers,
[Your Name]

🎯 Why This Works:

You’re approaching them as a peer and offering something genuinely useful—not just asking for a favor.

✏️ 4. Contribute Value

Once they agree, it’s time to draft a short paragraph to include your link naturally.

✅ Golden Rule:

Make sure the addition actually enhances their article.

Example Before:

This guide will help you plan your next eco-friendly vacation.

Example After (with your link):

This guide will help you plan your next eco-friendly vacation. If you’d like step-by-step advice, here’s a detailed checklist on packing sustainably for long trips.

⚡ Extra Tactics to Build Authority

✅ Offer free resources—like printable guides or checklists bloggers can embed.
✅ Update outdated posts—pitch improvements to stale content.
✅ Join Facebook groups and communities in your niche to build relationships first.

Your Link Building Action Plan

Ready to start growing your backlinks?

Here’s what to do next:

✅ Choose one key topic to focus your efforts on.
✅ Write two or three related articles to interlink on your site.
✅ Build a shortlist of 10–15 quality sites to target.
✅ Send out your first personalized outreach email today.

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💡 Remember:

Link building is about patience and persistence—not overnight results.

Stay consistent, be helpful, and you’ll see your rankings steadily climb.